• Language: English
• Category: Big Data & Analytics
• Product Type: Online Course

Google Analytics is the most important tool for Digital marketers. Everything from how to setup your account to maximize your results, to what are the most important reports to pay attention to, and a number of advanced tactics as well. If you’re interested in Google Analytics you won’t want to miss this course.   Traffic reports are required reading for any business looking to generate leads or make sales online. A good analytics program can quickly tell you what’s working and what’s not in your Web marketing campaign.   This is about how to read and utilize your Google Analytic (GA) reports. This isn’t an installation guide, nor do we have the space to delve into every report GA can generate. However, if you’re looking to get comfortable with GA and gain a better understanding of how your prospects and customers are using your Web site, you’ve come to the right place.   This course will help to build your knowledge and strategies for Google Analytics. If you want to master GA the way professionals use it you will absolutely love this course. So if you are excited to learn this amazing tool press on that enroll button and we will see you on the inside.   Table of Contents SECTION 1:Getting Started 1 Introduction SECTION 2:Google Analytics Admin Section 2 Account Settings 3 Property Settings? 4 View Settings SECTION 3:Using Google Analytics Reports 5 Report Date Picker 6 Creating Annotations in Reports 7 Viewing Graphic Reports SECTION 4:Report Walkthroughs 8 Creating and Editing Dashboards 9 Adding Shortcuts to Reports 10 Using Intelligence Events SECTION 5:Audience Report Walkthroughs 11 Demographics and Interests Report 12 Technology and Mobile Reports SECTION 6:Acquisition Report Walkthroughs 13 Overview, Channels & All Traffic 14 Social & Search Engine Optimization Reports SECTION 7:Behavior Report Walkthroughs 15 Overview & Behavior Flow Reports 16 Site Search & Events Reports SECTION 8:Conversion Report Walkthroughs 17 Goals & Ecommerce 18 Multi-Channel Funnels & Attribution SECTION 9:Custom Report Walkthroughs 19 Adding and Editing Custom Reports SECTION 10:Wrap Up 20 Wrap up & Tagging URLs ... Read More