Service Sector Marketing Training by eduCBA - Online Course

by Jagranjosh

Service Sector Marketing Training by eduCBA - Online Course

Section1 Introduction to Service Marketing Lecture1 Service Marketing Concept Lecture2 Service, Marketing and Service Marketing Section2 Service Sectors Lecture3 Various Service Sectors Lecture4...View more

Specification

  • Category: Digital Marketing
  • Product Type: Online Course
Product Description

Section1 Introduction to Service Marketing

Lecture1 Service Marketing Concept

Lecture2 Service, Marketing and Service Marketing

Section2 Service Sectors

Lecture3 Various Service Sectors

Lecture4 Role of services in Modern Economy

Lecture5 Evolving Environment of Services

Section3 Service Sector Overview An Indian Perspective

Lecture6 Overview of Service Sectors

Lecture7 Performance of India's Service sectors Some Indicators

Lecture8 Characteristics of Services

Section4 Marketing Challenges of Services

Lecture9 Marketing Challenges of Services

Lecture10 Marketing Challenges of Services Continues

Section5 Goods V/S Services

Lecture11 Goods Vs. Services

Lecture12 Goods vs Services Continues

Section6 Product-Pof Service Marketing

Lecture13 Re-visiting Various Service Sectors

Lecture14 Special Services

Section7 8 Ps of Service Sector Marketing

Lecture15 Introduction to 8 Ps

Section8 1st P PRODUCT

Lecture16 1st P Product Introduction

Lecture17 Product Element

Lecture18 Product element from entertainment Industry

Lecture19 Product Element Continues

Lecture20 Product Element Continues

Section9 2nd P PRICE

Lecture21 2nd P Price Introduction

Lecture22 Price Element

Lecture23 Methods of Pricing Services

Lecture24 Pricing Strategy Continues

Lecture25 Pricing Case Study

Lecture26 Pricing Case Study 2

Lecture27 Pricing Case Study 3

Lecture28 Product-Pof Service Marketing Part 16

Section10 3rd P PLACE

Lecture29 Introduction

Lecture30 Place element in service Marketing

Lecture31 Examples of Place element in service marketing

Lecture32 Case Study

Lecture33 Case Study Continues

Lecture34 Place Element Web links

Section11 4th P PROMOTION

Lecture35 Introduction

Lecture36 Integrated Marketing Communication

Lecture37 Sales Promotion

Lecture38 Example of Promotion

Lecture39 More Promotion Examples

Lecture40 Promotion in Service Sector Includes

Lecture41 Promotion Case Study

Section12 Extended Ps of Service Marketing

Lecture42 Extended Ps of Service Marketing

Lecture43 Service Marketing 8 Ps

Lecture44 Service Sector - Tertiary sector of economy

Lecture45 Goods - Service Continuum

Lecture46 Service Marketing Triangle

Lecture47 Service encounter

Lecture48 Service Encounters Continues

Lecture49 Service Quality Gap Model

Lecture50 Service Quality Gap Model Continues

Lecture51 Zone of Tolerance

Lecture52 Service Recovery

Lecture53 Service Leadership

Lecture54 Branding of Services

Lecture55 Dimensions of Service

Lecture56 Dimensions of Service Continues

Lecture57 Customer Behavior and relationship marketing

Lecture58 Extended Ps of Service Marketing Conclusion

Section13 5th P PEOPLE

Lecture59 Introduction to 5th P PEOPLE

Lecture60 Tangible Srvices

Lecture61 People Element

Lecture62 People Element Continues

Lecture63 People Element in Service Sector includes

Lecture64 Entertainment Industry Example

Lecture65 5th P PEOPLE Conclusion

Section14 6th P PROCESS

Lecture66 Introduction to 6th P PROCESS

Lecture67 Meaning of Process with Tangible Product

Lecture68 Process Element

Lecture69 Customizing Process

Lecture70 Process Elements Includes

Lecture71 Conclusion

Section15 7th P PHYSICAL EVIDENCE

Lecture72 Introduction

Lecture73 Physical Evidence Element

Lecture74 Elements of Physical Evidence

Lecture75 Physical Evidence Includes

Lecture76 Physical Evidence Factor Exemplified

Lecture77 7th P PHYSICAL EVIDENCE Conclusion

Section16 8th P PRODUCTIVITY

Lecture78 Introduction to 8th P PRODUCTIVITY

Lecture79 Productivity in Services

Lecture80 Redesign service Processes

Lecture81 Productivity Element

Lecture82 Service Quality

Lecture83 Service Quality Continues

Lecture84 SERQUAL Model

Lecture85 GAPs Model

Lecture86 Strategies to close GAPs

Lecture87 E-S-QUAL Model

Lecture88 Responsiveness

Lecture89 Conclusion of 8th P

Section17 Conclusion

Lecture90 Conclusion

Lecture91 Conclusion Continues

 

Type of Delivery - Self Paced Learning

Course Duration - 13 Hours

Course Duration - Lifetime Validity

Certification - Yes

 

How to use? (Steps to use Study Material)

Step 1 - eduCBA sends the redemption coupon along with the registration link.

Step 2 - Student will register with his register email id and coupon

Step 3 - Student receive the course access and password on his/her email id

Step 4 - Login using your email id and password and start learning

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Service Sector Marketing Training by eduCBA - Online Course
Service Sector Marketing Training by eduCBA - Online Course

Section1 Introduction to Service Marketing

Lecture1 Service Marketing Concept

Lecture2 Service, Marketing and Service Marketing

Section2 Service Sec

Promo Code SAVE25

Use promocode SAVE25 to get upto 25% discount on offer price Minimum Order value - Rs 50/-. Offer is valid for all Jagran Josh products.

Specification
  • Category: Digital Marketing
  • Product Type: Online Course
Product Description

Section1 Introduction to Service Marketing Lecture1 Service Marketing Concept Lecture2 Service, Marketing and Service Marketing Section2 Service Sectors Lecture3 Various Service Sectors Lecture4 Role of services in Modern Economy Lecture5 Evolving Environment of Services Section3 Service Sec ... Read More