• Category: Digital Marketing
• Product Type: Online Course

Section1 Introduction to Service Marketing Lecture1 Service Marketing Concept Lecture2 Service, Marketing and Service Marketing Section2 Service Sectors Lecture3 Various Service Sectors Lecture4 Role of services in Modern Economy Lecture5 Evolving Environment of Services Section3 Service Sec tor Overview An Indian Perspective Lecture6 Overview of Service Sectors Lecture7 Performance of India's Service sectors Some Indicators Lecture8 Characteristics of Services Section4 Marketing Challenges of Services Lecture9 Marketing Challenges of Services Lecture10 Marketing Challenges of Services Continues Section5 Goods V/S Services Lecture11 Goods Vs. Services Lecture12 Goods vs Services Continues Section6 Product-Pof Service Marketing Lecture13 Re-visiting Various Service Sectors Lecture14 Special Services Section7 8 Ps of Service Sector Marketing Lecture15 Introduction to 8 Ps Section8 1st P PRODUCT Lecture16 1st P Product Introduction Lecture17 Product Element Lecture18 Product element from entertainment Industry Lecture19 Product Element Continues Lecture20 Product Element Continues Section9 2nd P PRICE Lecture21 2nd P Price Introduction Lecture22 Price Element Lecture23 Methods of Pricing Services Lecture24 Pricing Strategy Continues Lecture25 Pricing Case Study Lecture26 Pricing Case Study 2 Lecture27 Pricing Case Study 3 Lecture28 Product-Pof Service Marketing Part 16 Section10 3rd P PLACE Lecture29 Introduction Lecture30 Place element in service Marketing Lecture31 Examples of Place element in service marketing Lecture32 Case Study Lecture33 Case Study Continues Lecture34 Place Element Web links Section11 4th P PROMOTION Lecture35 Introduction Lecture36 Integrated Marketing Communication Lecture37 Sales Promotion Lecture38 Example of Promotion Lecture39 More Promotion Examples Lecture40 Promotion in Service Sector Includes Lecture41 Promotion Case Study Section12 Extended Ps of Service Marketing Lecture42 Extended Ps of Service Marketing Lecture43 Service Marketing 8 Ps Lecture44 Service Sector - Tertiary sector of economy Lecture45 Goods - Service Continuum Lecture46 Service Marketing Triangle Lecture47 Service encounter Lecture48 Service Encounters Continues Lecture49 Service Quality Gap Model Lecture50 Service Quality Gap Model Continues Lecture51 Zone of Tolerance Lecture52 Service Recovery Lecture53 Service Leadership Lecture54 Branding of Services Lecture55 Dimensions of Service Lecture56 Dimensions of Service Continues Lecture57 Customer Behavior and relationship marketing Lecture58 Extended Ps of Service Marketing Conclusion Section13 5th P PEOPLE Lecture59 Introduction to 5th P PEOPLE Lecture60 Tangible Srvices Lecture61 People Element Lecture62 People Element Continues Lecture63 People Element in Service Sector includes Lecture64 Entertainment Industry Example Lecture65 5th P PEOPLE Conclusion Section14 6th P PROCESS Lecture66 Introduction to 6th P PROCESS Lecture67 Meaning of Process with Tangible Product Lecture68 Process Element Lecture69 Customizing Process Lecture70 Process Elements Includes Lecture71 Conclusion Section15 7th P PHYSICAL EVIDENCE Lecture72 Introduction Lecture73 Physical Evidence Element Lecture74 Elements of Physical Evidence Lecture75 Physical Evidence Includes Lecture76 Physical Evidence Factor Exemplified Lecture77 7th P PHYSICAL EVIDENCE Conclusion Section16 8th P PRODUCTIVITY Lecture78 Introduction to 8th P PRODUCTIVITY Lecture79 Productivity in Services Lecture80 Redesign service Processes Lecture81 Productivity Element Lecture82 Service Quality Lecture83 Service Quality Continues Lecture84 SERQUAL Model Lecture85 GAPs Model Lecture86 Strategies to close GAPs Lecture87 E-S-QUAL Model Lecture88 Responsiveness Lecture89 Conclusion of 8th P Section17 Conclusion Lecture90 Conclusion Lecture91 Conclusion Continues   Type of Delivery - Self Paced Learning Course Duration - 13 Hours Course Duration - Lifetime Validity Certification - Yes   How to use? (Steps to use Study Material) Step 1 - eduCBA sends the redemption coupon along with the registration link. Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email id Step 4 - Login using your email id and password and start learning ... Read More