• Category: digital marketing
• Product Type: Online Course

Section 1: Introduction 1 Lecture1:Introduction to Search Engines   Section 2: SEO Basic Concepts 2 Lecture2:Google Search Engine 3 Lecture3:Crawling, Indexing, Processing 4 Lecture4:Relevancy Calculation, Retrieving 5 Lecture5:Need for SEO 6 Lecture6:Meaning of SEO, SEO Requisites, Importance of SEO Techniques 7 Lecture7:Types Of Search – Local Search, Real-Time Search 8 Lecture8:Types Of Search – Image Search, Video Search 9 Lecture9:Types Of Search – News Search, Vertical Search 10 Lecture10:SEO Background 11 Lecture11:Importance of Google 12 Lecture12:Examples of Search Engines   Section 3: SEO Formula 13 Lecture13:Factors considered by Search Engines – Content 14 Lecture14:Factors considered by Search Engines – Performance, Testimony, User Experience 15 Lecture15:SEO Success Formula – Optimizing for Google 16 Lecture16:Optimizing for Google Continues 17 Lecture17:SEO Success Formula – Appearing in Google Search Results 18 Lecture18:Search Listing examples 19 Lecture19:Organic SEO and Components 20 Lecture20:Incoming link Example   Section 4: SEO Techniques 21 Lecture21:Introduction to SEO techniques 22 Lecture22:White Hat SEO – An Introduction 23 Lecture23:White Hat SEO – Important Tips 24 Lecture24:White Hat SEO – Important Guidelines 25 Lecture25:Black Hat SEO 26 Lecture26:Keyword Stuffing and Stacking 27 Lecture27:Duplicate or Reduntant Content 28 Lecture28:Cloaking 29 Lecture29:Doorway or Gateway Pages 30 Lecture30:Manipulative Link Exchanges 31 Lecture31:Link Farms 32 Lecture32:Hidden Keywords and Links 33 Lecture33:Article Spinning 34 Lecture34:Page Hijacking 35 Lecture35:Mirror Websites 36 Lecture36:Typo Spam 37 Lecture37:Strict No to Black Hat SEO 38 Lecture38:Blog Commenting Part 1 39 Lecture39:Blog Commenting Part 2 40 Lecture40:Blog Commenting Part 3   Section 5: Keywords 41 Lecture41:Importance of Keywords 42 Lecture42:Common errors while targeting keywords Part 1 43 Lecture43:Common errors while targeting keywords Part 2 44 Lecture44:Understanding Keywords Part 1 45 Lecture45:Understanding Keywords Part 2 46 Lecture46:Keyword Selection Process 47 Lecture47:Representing Keywords   Section 6: Website Setup and Design for SEO 48 Lecture48:Focus on Visitors 49 Lecture49:Focus on Quality and Uniqueness 50 Lecture50:Focus on Website Theme 51 Lecture51:Focus On Domain Name Part 1 52 Lecture52:Focus On Domain Name Part 2 53 Lecture53:Focus On Website Hosting 54 Lecture54:Focus On CSS 55 Lecture55:Focus On Header Tags 56 Lecture56:Focus On Alt Tags 57 Lecture57:Focus On Meta Tags: Page Titles 58 Lecture58:Example Meta Title Tags 59 Lecture59:Focus On Meta Tags: Meta Description 60 Lecture60:Example Meta Description Tags 61 Lecture61:Focus On Meta Tags: Meta Keywords 62 Lecture62:Latent Semantic Indexing 63 Lecture63:Focus On Accessibility 64 Lecture64:Focus on Validation 65 Lecture65:Example Accessibility and Validation 66 Lecture66:Focus On Redirects 67 Lecture67:Focus On New Technology 68 Lecture68:Focus on Blogging Part 1 69 Lecture69:Focus on Blogging Part 2 70 Lecture70:Example focus on Blogging 71 Lecture71:Focus On RSS Feeds 72 Lecture72:Example RSS Feeds 73 Lecture73:Useful Dos for SEO 74 Lecture74:Useful donts for SEO 75 Lecture75:Intro To Link Building 76 Lecture76:Pagerank Algorithm 77 Lecture77:Types Of Links & Inward Links 78 Lecture78:Internal Links 79 Lecture79:Deep Links 80 Lecture80:External Links 81 Lecture81:Reciprocal Links & 3Way Links 80 Lecture82:External Links ... Read More