• Language: English
• Category: Business
• Product Type: Online Course

This is a online course is to gain comprehensive understanding of Brand Management. The aim is to learn essential concepts in Brand Management right from scratch. The tutorials will help you learn about Creating a Brand, Organizational Culture for Successful Brand Management, Brand Equity Like Money in the Bank, Measuring Brand Equity Report Card, Consumer Behaviour and Brand Buying Decisions, Brand Positioning, Branding and Marketing Communication, Case Study on Aditya Birla Group Brands in a border less world and quiz on branding. ... Read More